Looking for growth beyond the mainline broadcasting business, Rupert Murdoch-controlled entertainment major, Star, is fishing for opportunities in diverse areas such as publishing and retail to engage millions of its captive viewers.
Star, which in March, this year effected an organisational restructuring that saw Peter Mukherjea tasked with the job of identifying new growth opportunities and to identify 'new touchpoints' with the masses, is looking to cash in on its dominance in the entertainment sphere to graduate to the next level.
"New touchpoints are certainly on our mind and we will be looking at opportunities complementary to our core business," Mukherjea told PTI in New Delhi.
The idea for extending its success on TV to new areas arose as the share of TV viewing was coming down. "Time of TV viewing is coming down and I can't reach people when they are busy. So we are looking to develop new touchpoints to engage the public," he said.
Publishing and retail could be areas, which the company could use as part of this new growth strategy. "It is too early, we are working on it. Once something is concretised, it will be forwarded to our headquarter in Hong Kong to move things forward," Mukherjea said.
On the publishing front, the company may go in for a magazine, which could, not surprisingly, be based on the entertainment sector.