Snapdeal aiming to race past Flipkart by year-end

By December, Snapdeal’s GMV will jump more than four times from about $2 billion now.

E-commerce company Snapdeal is aiming to surpass rival Flipkart’s gross merchandise value by the end of this year, said a senior in the company.

The Delhi-based five-year-old e-tailer is targeting $10 billion (about Rs 62,000 crore) in GMV.

Sources said last week the Bengaluru-based seven-year-old Flipkart planned to double GMV to $8 billion by December.

By December, Snapdeal’s GMV will jump more than four times from about $2 billion now.

“Electronics, one of the largest contributors to Snapdeal’s sales, is estimated to become a $5-billion business, followed by fashion at $2 billion.

The remaining will come from other categories put together,” said the executive.

GMV in e-commerce means total sales value of the merchandise sold through the marketplace in a period.

Most e-commerce companies refrain from sharing their revenues, owing to which the GMV run rate is often used to gauge their financial health.

Revenues are a small proportion of GMV.

While Flipkart targets to ship a billion units a month and serve 100 million customers by 2018, Snapdeal is focusing more on its 40 million connected users, 70 per cent of which come from tier-II cities.

Industry sources said Amazon India’s GMV was about $1 billion.

“Focus on tier-II cities, rather than just metros, worked for Snapdeal very well. In tier-II cities, e-commerce is a ‘need to have’, while for the tier-I and metro cities, it is ‘nice to have’,” said the executive.

Flipkart, the poster boy of Indian e-commerce, has been on a fund-raising spree in the past year, with its total cash infusion at about $2 billion.

In the same period, Kunal Bahl-led Snapdeal has decided to stay conservative, raising about $1 billion, most of which came from Japan’s SoftBank ($627 million).

While Flipkart is reportedly going for its next round of funding, Bahl’s Snapdeal, the executive claimed, was “comfortably” funded till the time when it would turn cash-positive.

“Well, there may be fresh funding if the company decides to go for more strategic partnerships.

"However, the company is yet to zero in on a timeframe for turning it into operating cash-positive,” pointed out the executive.

Snapdeal founders have preferred funding from strategic investors even at lower valuations, rather than from financial investors offering much higher valuations, said the executive.

Indian e-commerce sector is in a hyper-growth mode, mainly because of fast-growing numbers of smartphone users with internet access in the past year.

On the other hand, 2014 was a major breakthrough for a handful of e-tailers, with investors infusing fresh cash at higher valuations.

Consulting firm Technopak estimates Indian e-tailing will be worth $32 billion by 2020, more than 10 times its value of $2.3 billion in October last year.

E-TAILER TUSSLE

• Snapdeal expects to grow gross merchandise value (GMV) by about 4 times to $9-10 bn by December
• Flipkart, on a fund-raising spree, aims to double GMV to $8 bnby December
• Electronics and fashion businesses to be worth $5 bn and $2 bn for New Delhi-based Snapdeal in 2015
• Snapdeal has crossed $2 bn in GMV, set to touch $3 bn by March-end
• Flipkart raised close to $2 bn last year, Snapdeal $1 bn
• Kunal Bahl-led Snapdeal also closing in on acquisitions to topple Bengaluru-based Flipkart, valued at $12 bn

Disclaimer: Rediff.com also has an e-commerce business which competes in some areas with Snapdeal, Flipkart.