Smile TV, Zee Telefilms' comedy channel, will go on air from September 3. The channel was till date available only through DTH (direct to home).
Smile TV will be available as a free-to-air channel. It is being targetted at as a 24-hour entertainment and fun channel and will give a run for its money to Adhikari Brothers' SAB TV.
An Indiantelevision.com report quoted Ashish Kaul, vice-president, corporate brand development, Essel Group (the umbrella entity for all businesses of Subhash Chandra), as saying that Smile TV has the potential to provide novel entertainment to audiences of all age groups as the programming mix of the channel has been developed with a prime objective to bring wholesome fun and entertainment.