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'Cos must focus on people, goodwill'

January 21, 2005 16:18 IST
Source:PTI
The knowledge economy demands that companies must put premium on their soft assets such as workers, brand value and goodwill, B Ramalinga Raju, chairman, Satyam Computer Services, said on Friday.

Inaugurating the annual convention of Madras Management Association in Chennai, Raju said hard assets like machine and materials were less relevant today.

In the case of Satyam Computers, hard assets, listed on its balance sheet, comprise only 20-25 per cent of its total value.

"About 80 per cent of Satyam's value is resting as soft assets in the form of professionals, customers, competence and brand value we have been able to build over the years," he said, speaking on the topic 'beyond creating value.'

Stressing the importance of learning, Raju said companies need to constantly change the mindset of its people so that they could learn faster and deliver better products and services.

"Companies should invest more and more time and effort in preparing people for tomorrow," he said. Drawing a link between IT and bio-technology, Raju said in the next few decades, both IT and BT would converge.

"IT, which is man's way of dealing with information and BT, which is nature's way of dealing with information, will converge in the future. This will have a powerful impact on our future," Raju said.

Source: PTI
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