Tennis icon Sania Mirza was on Friday roped in by Hindustan Petroleum Corporation for endorsing its retail brands.
"HPCL is working out a synergy with Mirza who is currently ranked 77 in the world as per the latest WTA rankings. It revolves around her youthful personality and vibrancy of our brands," HPCL director (marketing) S P Choudhary told reporters in Mumbai at a function to introduce Mirza as their brand ambassador.
Mirza would promote HPCL's brands for the next two years.
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"We are confident that this blend will go a long way in making our brands more popular in the consumers' mind," he said.
HPCL has mega brands including Club HP, Power, Turbojet, HP Milcy, HP Racer, HP Champion and HP Gas in its portfolio.
A tripartite agreement was signed on Friday between HPCL, Mirza and Globosport, a Bangalore-based celebrity management company.