Reliance Infocomm Ltd will promote movies over its CDMA-based WLL service, IndiaMobile, even as it is set to promote Yash Johar's Kal Ho Naa Ho as its maiden initiative.
The company would use conventional channels of press, outdoors, collaterals and SMS, apart from employing its R-World, a data application suite on Reliance IndiaMobile and Web World stores in 11 cities in the country, Reliance Infocomm said in a release in Mumbai on Tuesday.
Reliance Infocomm would provide its IndiaMobile subscribers movie trailers and storylines, offer wallpapers for downloading and enable users to participate in interactive programmes, it said.