RBS Home Appliances (formerly known as Bosch and Siemens Home appliances) will open 20 showrooms in different parts of the country, including Bangalore, Hyderabad, Mumbai and Gurgaon, before the end of 2005 at a total investment of Rs 20 crore (Rs 200 million), a top executive of the company said.
As of now, the company was strong only in the South and West, besides Delhi, enjoying 40 per cent of the country's total market share of Rs 2,500 crore (Rs 25 billion) for the 'direct cool' appliances (refrigerators and freezers), company managing director Vipul Raval said launching six new products of refrigerators and freezers in Chennai.
Raval said the company would shortly penetrate the northern, eastern and the north-eastern markets. The company has nearly 300 dealers in the country to service its products and it had recently signed an agreement with Voltas to help service its products, using the latter's wide network.
The company, which had a turnover of Rs 40 crore (Rs 400 million) in 2003, was expecting 'double digit' growth this year. He announced an 'on the spot dhamaka' promotion, to capture the market during Deepavali season in Tamil Nadu, under which buyers would get on-the-spot gifts for their purchases.