Now, get personal loan from HDFC Bank in 10 seconds flat!

The loan is completely hassle-free and transparent.

HDFC Bank on Thursday launched a 10-second paperless instant loan plan for its existing customers.

"HDFC Bank will now disburse personal loans to its customers in just 10 seconds. “With this product, existing customers will have a pre-approved loan amount available to them 24x7," the bank said in a statement.

The entire process of availing the loan is completely paperless, and users can simply log into their bank account via net-banking or mobile banking and avail of this loan at a click, it added.

The loan is completely hassle-free and transparent.

Users will no longer have to wait for disbursement of funds, particularly in medical or other types of emergencies.

"It is like having a real cheque in one's virtual wallet and is part of our mission of enabling customer delight by creating simple and speedy banking solutions that are available at a click," the statement said.

Commenting on the development, HDFC Bank Unsecured Loans, Home & Mortgage Loans Business Head Arvind Kapil said: "Most customers expect banks to connect the dots between online and offline options to deliver convenient, consistent service."

The 10-second loan is another offering under HDFC Bank's digital banking platform GoDigital. Under the platform, the bank had launched PayZapp application to cater to e-commerce space.

In financial year 2014-15, 63 per cent of all transactions at HDFC Bank were conducted through digital channels.

Photograph: Reuters