Yes, we are talking about Vistara, which is being launched by the Tata Group and Singapore Airlines jointly on January 9, 2015.
The new airline has positioned itself at a slight premium then the likes of Jet Airways in the full service space.
There is a market buzz that Air India, IndiGo and even Jet Airways have started fine-tuning fare strategies to take on the upcoming mighty rival, that is Vistara.
In the Meanwhile, take a look at what the existing carriers are offering to their patrons and what Vistara has in store for premium fliers.
Tata's Vistara has a class; check out how it'll pamper elite fliers
REVEALED! How Vistara plans to take on the skies
Vistara starts bookings, keeps fares much higher than competitors
Jet, IndiGo, Air India hold your breath, Vistara is about to take off
Tata's Vistara has a class; check out how it'll pamper elite fliers