The government on Thursday cleared changes to the current channel down-linking guidelines to allow broadcasters to provide content to telecom service providers for Internet Protocol TV.
This will ensure an institutional policy framework for IPTV players and pave the way for commercial roll out of this service.
The decision was taken at a meeting of the Cabinet.
State-run Mahanagar Telecom Nigam and Bharat Sanchar Nigam and private players Bharti Airtel and RCom have IPTV service in their pipeline.
MTNL and BSNL have already rolled out the service.
IPTV is a cable TV delivery platform that uses high speed Internet connection to reach the customer. Earlier, broadcasters were allowed to share feed only with cable and DTH platforms.