Idea local calls at 40 paise/minute

Aditya Birla Group company, IDEA Cellular, on Monday announced the lowest tariff for mobile users in the city offering all local calls for 40 paise per minute on its network for a period of one year, and STD and SMS at 50 paise per minute, on any mobile and landline network.

The existing IDEA pre-paid subscribers can recharge with the new special tariff voucher priced at Rs 47, and validity of one year. The new pre-paid subscribers of IDEA can avail the reduced call rates from the first recharge itself, a release said.

However, regular tariff will apply for the first minute of the day. Subsequently, the special call rate of 40 paise for local calls and 50 paise for STD calls will be applicable.

This plan will be available at all retail outlets and My IDEA showrooms in Mumbai.

The company believes that the new offer will enable over a million IDEA subscribers in Mumbai to call and SMS their friends and family members across the country at low rates for a longer duration of time, the release said.