Cellular phone service provider Huchison Essar on Thursday said the company will soon sport a brand new look and also enter Mumbai, the country's business capital Mumbai.
The company would soon refresh the Hutch brand and introduce a new logo and new image graphics to lend a fresh look. The new logo, with new colour palette, will don tristars in bright pink colours, a company statement said.
With the brand's introduction in Mumbai, the rights to use the Orange brand would revert to Orange, it said.
"We believe the time has come to refresh this brand and inculcate a new 'Hutch spirit', which will make us more vibrant and promising for all," corporate vice president (group marketing) Hutchison Essar, Naveen Chopra said.
Hutchison Essar, presently has operations in 13 circles accounting for 70 per cent of India's mobile subscriber base.