Two-wheeler major Hero Honda on Wednesday announced launch of its first scooter 'Pleasure' which would hit the market by mid November.
The scooter segment is witnessing an impressive growth for the past few months and with the launch of Hero Honda 'Pleasure', we would be able to carve out a place for ourselves in the industry and contribute towards its further growth, Pawan Munjal, managing director, Hero Honda Motors Ltd said.
Photograph: Brijmohan Lall(L), chairman, Hero Honda Motors Ltd and Pawan Munjal, managing director pose with 'Pleasure', the first Hero Honda scooter and the 'Achiever' motorcycle.
Photo courtesy: Raveendran/AFP/Getty Images