Sports broadcaster ESPN said on Monday it has signed a nationwide deal with multi-system operator Hathway for carrying its new channel Star Cricket, which is telecasting the ongoing India-England series.
The broadcaster had already signed up with cable operators, including Incable and Siticable and DTH service providers Tata Sky and Dish TV.
"Within three weeks of the launch, the new channel Star Cricket has been able to garner national footprint," ESPN Software India Pvt Ltd Vice President Rajesh Kaul said in a statement.
ESPN has priced Star Cricket at Rs 28 a month, which was the bone of contention among the sports broadcaster, and cable operators and DTH service providers.