Private insurance company Max New York Life on Wednesday announced the signing up of Indian cricket team's vice captain Rahul Dravid as their brand ambassador.
Under the agreement, Dravid will feature in the company's advertising campaigns and would also participate in special promotional events, Max said in a release in New Delhi.
"I am delighted to welcome Rahul Dravid as our brand ambassador. We wanted someone who embodied the qualities of dependability, caring and understanding, along with honesty and efficiency. In Dravid we found just that individual," company's chief operating officer Sunil Sharma was quoted as saying in the release.