Dabur Foods said on Thursday that it was eyeing to more than double sales turnover at Rs 200 crore (Rs 2 billion) in two years on the back of increasing sales of fruit-based beverages.
"We expect growth in the fruit-based beverage market in the coming years on the back of which our sales will get a big boost," Dabur India executive director Amit Burman said while launching 'Coolers', a new brand.
The company, which had an operating profit of Rs 1.46 crore (Rs 14.6 million) last fiscal on a turnover of Rs 86 crore (Rs 860 million), draws most of its revenues from the 'Real' fruit juice brand.
"We hope 'Coolers' to chip in about Rs 40 crore (Rs 40 million) to our revenues by 2006," he said.
The other product includes 'Hommade', which offers a range of region-specific culinary ingredients such as cooking pastes (ginger, garlic-garlic and tamarind), tomato puree and coconut milk.
'Coolers' was the first new brand offering in seven years. It took year-long research and Rs 12 crore (Rs 120 million) investment to come out with the product, Burman said.
'Coolers', which will initially offer three flavours -- pomegranate, watermelon and green mango -- will be available in one-litre packs.
Burman said the 'Coolers' brand of products were 25-30 per cent cheaper than the 'Real' brand juices to ensure there was no cannabalisation.