The company's managing director, Sanjay Jha, told reporters in Mumbai on Wednesday that the site would provide visitors with ball by ball scorecards, previews and game analysis, exclusive photos, instant match reports, international columnists, weather forecasts, quizzes, contests, cartoons and games.
"We have created exciting sponsorship and advertising options, which include official match tickets, airfare and hotel stay, autographed bats, usage of data base, premium and innovative on-line properties," Jha said.