Coca-Cola India will unveil its new advertising campaign Piyo Thanda, Jiyo Thanda on April 3, featuring Bollywood heartthrobs Aishwarya Rai and Vivek Oberoi.
After a successful 2002, which saw Coca-Cola sweep the advertising awards with its campaign Thanda Matlab Coca-Cola, the new campaign brings Thanda to the youth.
The Thanda Matlab Coca-Cola campaign, featuring superstar Aamir Khan, achieved great gains in preference for the brand, which ended 2002 as the favorite soft drink of the country.
The new campaign is aimed at the youth.