Channel Guide India has entered into a tie up with Hathway - a major multi-service cable operator in Mumbai, Delhi, Pune - for telecasting its premium english movie channel Cineworld - in Mumbai.
According to a release issued by Channel Guide to the Bombay Stock Exchange, the company and Hathway have also agreed for the strategic promotion of Cineworld with Hathway's digital set-top boxes in the market.
While the company is also looking at other MSOs like Incablenet for Mumbai, Citi Cable network in Kolkata and other major cities in India, it also proposes to take advertisements on its premium channel advertisers and sponsors would be approached through media buyers and planners, the release said