Taking the challenge from limited mobility services head-on, Bharti Group on Friday slashed cellular tariffs with outgoing calls costing maximum Rs 1.99 per minute and announced 20 per cent discount on international long distance calls.
Announcing four new tariff packages, Bharti offered free incoming from one mobile to another across the country while increasing the pulse rate to one minute against 30 seconds in some of the existing tariff plans.
In another major initiative, the company has bundled Caller Line Identification charges with the monthly rental, which would vary from Rs 349 to Rs 1,699 depending on the different plans.
Bundling of CLI charges would, however, be valid for a limited period only.
In all the new plans, the company has decided to offer a discount of 20 per cent on ISD calls.