AUTHOR

Sangeeta Tanwar

All stories by Sangeeta Tanwar

Titan wants to rule the Indian woman's heart
Rediff.com9 Jan 2019

Titan's sarees will ride on the parent brand's immense equity and deep penetration to...

Bharat Benz use data to up its service quotient
Rediff.com15 Nov 2018

New age diagnostic tools come in handy for BharatBenz to predict repair needs and...

Voltas takes JV route to re-enter consumer durables segment
Rediff.com23 Oct 2018

The JV, Voltbek Home Appliances, aims to take on LG, Samsung as well as home-grown...

Cos take green path to save costs and sustain growth
Rediff.com29 Sep 2018

A selection of Indian corporations are cutting costs and contributing to a green...

Cos take green path to save costs and sustain growth
Rediff.com29 Sep 2018

A selection of Indian corporations are cutting costs and contributing to a green...

Future Group is going hi-tech to grab market
Rediff.com23 Jul 2018

Under its door-step delivery model, consumers can shop at any of the three Future...

Rental start-ups fight to stay fit in tough marketplace
Rediff.com5 Jul 2018

Challenges notwithstanding, there are handful of players who continue to stand tall and...

Marico tests the online waters with Studio X
Rediff.com16 Jun 2018

Marico, which launched its first digital-only brand Studio X on Amazon, is treading the...

Get ready to meet Vistara's RADA at Delhi's T3
Rediff.com12 Jun 2018

The Tata-SIA airline Vistara is gearing up to station an indigenously developed robot,...

Patanjali: A prisoner of its own ambition
Rediff.com5 Jun 2018

To stay in the race for the long term, the company has to innovate continuously -...

Say hello to your new AI dost at work!
Rediff.com29 Apr 2018

The role of AI spans coaching, performance, learning, engagement and career growth.

Can robotics really ease hiring pain?
Rediff.com28 Nov 2017

HR can make better hiring decisions with solutions powered by robotics & machine learning.

Remember Dalda? It's back to a New India!
Rediff.com21 Nov 2017

In its latest campaign, Dalda is stressing that it's now a refined oil brand and no...

The scramble to lure the Rs 1k-2k phone customer
Rediff.com16 Nov 2017

With slower than expected growth in smartphone penetration, operators and OEMs are...

Want to be a good leader? Read this!
Rediff.com15 Nov 2017

'Let's think of a leader as a camera.' 'It's not just about the leader having the...

Nokia's second coming in India
Rediff.com26 Oct 2017

With 8.5 per cent market share in the quarter ended September 2017, Nokia makes it to...

How Infosys can recover lost ground
Rediff.com31 Aug 2017

Infosys needs to be more innovative and disruptive with its product and services,...

How Parle markets dal
Rediff.com16 Aug 2017

Parle is taking one step at a time as it moves ahead in the pulse biz. Carpet bombing...

Pay Rs 1,450,000 and get a bespoke suit made
Rediff.com3 Aug 2017

Customised tailoring: How Raymond, Aditya Birla Group are luring customers with bespoke...

Will robots take over HR?
Rediff.com27 Jul 2017

Robotics is making inroads into HR, but will not replace the function any time soon,...