It is imperative to invest in real time marketing, even at double speed.

The company has booked around 350 spots for the 2015 tournament.

Since its launch in 1985, Frooti has been an instant hit with kids.

For Motorola, there is one mega distributor, Flipkart.

Rasna was the ubiquitous soft drink served at home and large gatherings from the...

Raymond was one of the first to start organised apparel retail in India.

Cruising comfortably in the 70s, Royal Enfield sputtered to a stop in the 90s, before...

The mascot has gone off air now, but not before helping the Gujarat-based detergent...

Scooters such as those from Kinetic Motors had become gearless by then and were no more...

The voice-assistant and intuitive text search are other features which Lalvani says...

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in...

With Airtel and RCom already having launched their special offers for post-paid...

Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks...

Advertisers look at large families as target audience and speak to the 50-year old plus.

While critics doubt if the new brand would be continued once Microsoft completes...

HUL is keen to redefine the way in which brands tell their stories to consumers.

It reverses the supply chain to customise part of its line-up, but the challenge is in...

The stores will sell products under the Fashion at Big Bazaar brand.

Rather than move up the echelons of finance management, he was part of crisis...

The English industrialist William Hesketh Lever launched Sunlight, in 1884 as a laundry...