How Bisleri reinvented itself
Rediff.com6 Feb 2007

By and large, most brand analysts approve of Bisleri's attempt to reinvent itself.

They aren't CRYing for help!
Rediff.com30 May 2006

Indians are richer than you thought
Rediff.com25 Apr 2006

Will new Dettol strategy work?
Rediff.com11 Apr 2006

There's more to life than fat salaries
Rediff.com28 Mar 2006

Why Indian Airlines changed logo, name
Rediff.com25 Jan 2006

Adhesive for success
Rediff.com1 Nov 2005

Honda's designs for India
Rediff.com21 Sep 2005

Management: Why FMS Delhi rocks
Rediff.com8 Aug 2005

B-schools & the paralysis of analysis
Rediff.com2 Aug 2005

What is Maruti's plan for the Swift?
Rediff.com26 Jul 2005

How to bike to Ladakh
Rediff.com19 Jul 2005

And this is how Parle Bisleri began
Rediff.com10 Jun 2005

Columbia don on how can firms succeed
Rediff.com13 Apr 2005

Stanford guru on consumer habits
Rediff.com16 Feb 2005