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Prerna Raturi &Amp; Prasad Sangameshwaran

All stories by Prerna Raturi &Amp; Prasad Sangameshwaran

Young market? Old brands go under knife
Rediff.com20 May 2008

As the market grows young, old brands go under the knife. In 1897, a young man named...

Virgin Mobile targets young India
Rediff.com1 Apr 2008

Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for...

Visibility is key for brand launch success
Rediff.com8 Jan 2008

Business Standard Annual Brand Derby picks Bingo as the most successful launch.

What luxury home buyers are looking for
Rediff.com26 Dec 2007

Selling a luxury home isn't about the space, it is about the lifestyle.

Ads can happen over coffee
Rediff.com4 Dec 2007

Welcome to the world of silent commercials, with a sales pitch that's not...

Welcome to the world of silent ads
Rediff.com3 Dec 2007

Welcome to the world of silent commercials, with a sales pitch that's not...

How niche TV channels compete with giants
Rediff.com30 Oct 2007

The Indian cable and satellite universe is already packed and in the coming months it...

How Motorola captured second spot in Nokia country
Rediff.com23 Oct 2007

How Motorola climbed from No. 5 to No. 2 in 12 months?

FMCG firms ally with kirana stores
Rediff.com1 Oct 2007

Hindustan Unilever is associating with small-format retail through its Super Value...

Little Hearts may figure in Britannia-Danone talks
Rediff.com28 Sep 2007

Britannia executives were, however, non-committal on whether the company had initiated...

Senior citizens are the wealthiest consumers
Rediff.com18 Sep 2007

While everyone from economists and management consulting firms use the promise of a...

PepsiCo to acquire juice brand
Rediff.com27 Jul 2007

Nooyi had recently said that the company might make two or more acquisitions outside...

Walt Disney to prance into personal care space
Rediff.com26 Jul 2007

The company will soon launch its range of shampoos and shower gels targeted at children...

Onida eyes overseas acquisition
Rediff.com9 Jul 2007

Mirc Electronics, the manufacturer of Onida brand of consumer electronics, is looking...

It's advantage Danone in Wadia talks
Rediff.com5 Jul 2007

The advantage could translate into Groupe Danone buying the Wadias's stake in Wadia...

Groupe Danone: Selling curds to Indians
Rediff.com2 Jul 2007

The world's largest branded yoghurt maker is eager to enter the world's largest market

Groupe Danone likely to exit biscuits on low margi
Rediff.com27 Jun 2007

Groupe Danone is contemplating an exit from the biscuits category in India, due to low...

Wadias' French connection may soon end
Rediff.com21 Jun 2007

French firm in talks with Wadias over future relationship.

Amul to pay farmers 20% more to earn more
Rediff.com18 Jun 2007

The executives of Anand, Gujarat-based Amul, the country's largest dairy products...

Indian durables production dips
Rediff.com13 Jun 2007

In February 2007, for instance, durables grew at 1.1 per cent compared with 20 per cent...