The outdoor shoe and apparel maker wants eco-friendliness to become its brand recall.
Sylvie Ouziel speaks on some of the key issues companies are facing post-recession, the...
Korn/Ferry is a global leader in executive search. For the quarter ended July 2009, its...
Reasserting its emotional connect with consumers -- something that is at the core of...
How President and Managing Director Karl Slym is steering General Motors India after...
As the market grows young, old brands go under the knife. In 1897, a young man named...
Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for...
Business Standard Annual Brand Derby picks Bingo as the most successful launch.
Selling a luxury home isn't about the space, it is about the lifestyle.
Welcome to the world of silent commercials, with a sales pitch that's not...
Welcome to the world of silent commercials, with a sales pitch that's not...
The Indian cable and satellite universe is already packed and in the coming months it...
How Motorola climbed from No. 5 to No. 2 in 12 months?
Hindustan Unilever is associating with small-format retail through its Super Value...
Britannia executives were, however, non-committal on whether the company had initiated...
While everyone from economists and management consulting firms use the promise of a...
Nooyi had recently said that the company might make two or more acquisitions outside...
The company will soon launch its range of shampoos and shower gels targeted at children...
Mirc Electronics, the manufacturer of Onida brand of consumer electronics, is looking...
The advantage could translate into Groupe Danone buying the Wadias's stake in Wadia...