Parle's Poppins reaches out to older children with a new communication.

"The toughest part was continuing to believe that we could do it," Tata told...

Star One, a general entertainment channel that attained popularity with its reality...

In an increasingly employee-friendly world and one where jobs chase workers, rather...

With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular...

Separating the roles of chairman and chief executive officer increases the...

Voltas has entered the water treatment business and undertaken a project at Salt Lake...

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

How three international brands plan to compete with UB and SAB Miller.

Welcome to the world of silent commercials, with a sales pitch that's not...

Welcome to the world of silent commercials, with a sales pitch that's not...

The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from...

There have been several, high-profile name changes in 2007 and interestingly, many of...

It is understood in organisations across India that work will come to a near standstill...

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an...

An interview with Robert Tucker, president, The Innovation Resource.

Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company,...

Mumbai is on the verge of being dislodged as the advertising capital of India. In...

Coca-Cola India's first corporate campaign isn't about the drinks.

Mattel step may improve toy quality in India.