As the market grows young, old brands go under the knife. In 1897, a young man named...

Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for...

Parle's Poppins reaches out to older children with a new communication.

"The toughest part was continuing to believe that we could do it," Tata told...

Star One, a general entertainment channel that attained popularity with its reality...

Business Standard Annual Brand Derby picks Bingo as the most successful launch.

In an increasingly employee-friendly world and one where jobs chase workers, rather...

Selling a luxury home isn't about the space, it is about the lifestyle.

Separating the roles of chairman and chief executive officer increases the...

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

How three international brands plan to compete with UB and SAB Miller.

Welcome to the world of silent commercials, with a sales pitch that's not...

Welcome to the world of silent commercials, with a sales pitch that's not...

There have been several, high-profile name changes in 2007 and interestingly, many of...

It is understood in organisations across India that work will come to a near standstill...

The Indian cable and satellite universe is already packed and in the coming months it...

How Motorola climbed from No. 5 to No. 2 in 12 months?

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an...

An interview with Robert Tucker, president, The Innovation Resource.

Hindustan Unilever is associating with small-format retail through its Super Value...