Parle's Poppins reaches out to older children with a new communication.

"The toughest part was continuing to believe that we could do it," Tata told...

Star One, a general entertainment channel that attained popularity with its reality...

In an increasingly employee-friendly world and one where jobs chase workers, rather...

Separating the roles of chairman and chief executive officer increases the...

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

How three international brands plan to compete with UB and SAB Miller.

There have been several, high-profile name changes in 2007 and interestingly, many of...

It is understood in organisations across India that work will come to a near standstill...

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an...

An interview with Robert Tucker, president, The Innovation Resource.

Coca-Cola India's first corporate campaign isn't about the drinks.

Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries,...

Binani Cement is banking on extensive coverage and celebrity endorsements to help build...

Why the consumer care business is still important to IT major Wipro?

How ITC plans to dominate the ready-to-eat snack market.

How can HR managers protect their people when competitors come calling?

Airtel gets the message across through an emotional campaign to highlight its network...

How companies can get their sports marketing strategy right.

The initiative, which is now across 12 locations, costs the company anywhere between Rs...