Changing your brand logo? Few things that can make or kill business
Rediff.com13 Apr 2015

A new logo can harm image than doing good, say experts.

Big sale: Lessons for retailers to keep customers happy
Rediff.com20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to...

40 years ago.. and now: How the Mahindra Group survived crisis
Rediff.com15 Sep 2014

From selling 14,000 Jeeps in 1973, we slipped to selling just 7,000 vehicles within...

Apple, Starbucks gave good returns to shareholders: Report
Rediff.com11 Aug 2014

Developed markets have performed better than emerging market firms in the top 10...

Brands outsource ideation to India for their global campaigns
Rediff.com8 Oct 2013

With India's communication needs outstripping neighbours', companies are finding it...