Byravee Iyer &Amp; Prasad Sangameshwaran

All stories by Byravee Iyer &Amp; Prasad Sangameshwaran

Consumer favourites: Small packs, discounts
Rediff.com30 Jun 2010

Consumers have reduced their purchase basket and are clamouring for discounts. It's not...

Social media altering role of brand managers
Rediff.com7 Jun 2010

Social networking sites like Twitter, Facebook and Orkut are being increasingly used...

Havells' new ads are catchy
Rediff.com6 Apr 2010

Havells tries to pep up the low-key electrical products category with new ads.

Now, McDonald's burger is just a click away!
Rediff.com16 Feb 2010

Burger giant McDonald's is all set to roll out its latest web delivery initiative.

The return of Hari Sadu
Rediff.com2 Feb 2010

Naukri.com celebrates the nascent economic recovery by bringing back the demon boss.

How HUL won in rural markets
Rediff.com27 Jan 2010

More than a hundred years ago, Hindustan Unilever launched a soap called Lifebuoy in...

Gift unused mobile phones to old people: Aircel
Rediff.com12 Jan 2010

Mobile telephony service provider Aircel is taking the philanthropic path.

Rs 749 water filters: What Tata plans to do
Rediff.com22 Dec 2009

Tata aims to create disruption in the water purifier market with the low-priced Swach.

India Inc wakes up to ad 'roadblocks'
Rediff.com30 Nov 2009

Though popular abroad, companies in India seem to have just woken up to the virtues of...

Indians are new brand enjoyers
Rediff.com4 Nov 2009

Indians are 'new' brand enjoyers who look for variety and give importance to...

S Kumars Nationwide: Spinning a new biz strategy
Rediff.com27 Oct 2009

After Reid & Taylor, S Kumars Nationwide wants to try its luck in all segments.

The secret behind Perfetti's success in India
Rediff.com18 Aug 2009

Globally, Perfetti Van Melle ranks third in the confectionery sweepstakes after Mars...

Bad times are good for m-banking
Rediff.com22 Jun 2009

A recent KPMG survey highlights the huge potential for banks to grow their market with...

Hotels go hi-tech to woo travellers
Rediff.com18 May 2009

Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy...

India slips in global consumer confidence survey
Rediff.com12 May 2009

The economic slowdown has taken its toll on consumer confidence. India has fallen from...

Kishore Biyani may seek peace with suppliers
Rediff.com23 Dec 2008

Kishore Biyani, the retail baron, seems ready to smoke the peace pipe with suppliers...

Advertisements: Battle between stars
Rediff.com1 Jul 2008

Interestingly, the ad also takes the Shahrukh Khan versus Aamir Khan rivalry to another...

Consumer confidence under fire across the world
Rediff.com24 Jun 2008

In the last two rounds of the Nielsen Global Online Consumer Survey, both India and the...

India optimistic in a time of recession
Rediff.com24 Jun 2008

As a slowdown looms, Indians remain optimistic, albeit cautiously so. The survey is the...

McSealed & McDelivered: A tough task
Rediff.com5 Jun 2008

The burger giant hopes to open new vistas by coming to your doorstep.