BS Strategist Team In New Delh

All stories by BS Strategist Team In New Delh

Age of the all-powerful executive has ended
Rediff.com15 Jul 2008

In Followership, Barbara Kellerman asserts the age of the all-powerful executive has...

All about brand identity
Rediff.com4 Jun 2008

What is the identity of a brand? Our first answer might be that it is what the brand...

What your work says about you
Rediff.com25 Mar 2008

Meaningful work doesn't just belong to old-world craftsmen, though. Meaningful work...

All about the Indian wine market
Rediff.com16 Jan 2007

The Indian wine market currently stands at 4.6 million litres in volume terms and Rs...

Poka Yoke: All about avoiding errors
Rediff.com2 Jan 2007

The term 'Poka Yoke' was coined in Japan during the 1960s by Shigeo Shingo, an...

What makes a great brand
Rediff.com2 Feb 2006

How to repair the Reliance image
Rediff.com19 Apr 2005