Ankita Rai

All stories by Ankita Rai

Will Maggi succeed in recreating the old magic?
Rediff.com16 Nov 2015

A comeback without a digital plan may turn out to be futile.

Cars, phones that impressed consumers with their amazing features
Rediff.com20 Oct 2015

Like last year, this year too smartphones dominated the most successful launches taking...

How e-commerce firms are making money from 'returned' products
Rediff.com29 Sep 2015

High return rates in the e-commerce space are making a dent in the margins of e-retailers.

Lessons Nestle must learn from its big mistakes
Rediff.com17 Aug 2015

Lessons Nestle must learn from its big mistakes

How you can retain the start-up magic
Rediff.com11 May 2015

How do you balance the demands of an expanding business with the desire to retain the...

Start-ups, here's how to manage your employees
Rediff.com4 May 2015

Managing human resources remains a major and under-appreciated challenge for most...

Meet the Jabong founder: A man who wears many hats
Rediff.com20 Feb 2015

Entrepreneurship hasn't been a cakewalk for him, says Sinha.

Big sale: Lessons for retailers to keep customers happy
Rediff.com20 Oct 2014

With the festive season underway, retailers in the online and the offline world need to...

Starbucks CEO on what makes a great leader
Rediff.com5 Nov 2012

Like parents, leaders make tough choices, says Howard Schultz.