AUTHOR

Ambi Parmeswaran

All stories by Ambi Parmeswaran

Are companies ready for the mobile tsunami?
Rediff.com15 Sep 2017

How can brands reach consumers who travel on multiple roads of discovery? This will be...

Just what the doctor ordered
Rediff.com22 Apr 2017

'Indian doctors have also been wary of patients learning about drugs and brand names.'...