AUTHOR

Alokananda Chakraborty

All stories by Alokananda Chakraborty

Hyundai Creta on top as Indians pick SUVs in a big way
Rediff.com22 Mar 2021

What explains India's love affair with SUVs? They are not exactly "value for money" --...

'With the 2+2, there will be a big engagement with the US'
Rediff.com4 Sep 2018

'I am hopeful that you will see more focused attention on this relationship,' former US...

'Economically, India is going to be a significant force'
Rediff.com18 Oct 2017

In India to take part in a board meeting, Martin Sorrell, chief executive officer of...

Myntra's mantras for success
Rediff.com16 Dec 2016

"Our artificial intelligence tells us what people are buying at that point, what is in...

Balki: An extraordinary adman
Rediff.com12 Aug 2016

He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe...

How Fevikwik is going for a smile makeover
Rediff.com15 Oct 2015

The new campaign is aimed at broadening the brand's appeal

Can a dead brand like Bajaj Chetak live again?
Rediff.com4 Aug 2015

Bajaj Auto, said the company might re-enter the scooter market and if and when it does,...

The man who saved SpiceJet from going bankrupt
Rediff.com20 Jul 2015

The task I had undertaken was by no stretch of imagination an easy one, says Ajay Singh.

How not to kill your start-up
Rediff.com20 Jul 2015

Don't get carried away by the initial success of an idea. You must be open to change,...

Paytm chief shares tit-bits of his life & alliance with Alibaba
Rediff.com15 Jun 2015

Paytm will cross 100 million wallets ahead of its self-determined deadline of 2015-end....

Online shopping set for a big transformation
Rediff.com7 Apr 2015

Myntra, Flipkart are doing more than 60% of their transactions on phones.

India is not ready to pay for online content: Raghav Bahl
Rediff.com29 Sep 2014

In the digital handheld domain, content is not just a uni-dimensional exercise like it...

Godrej MD reveals how the company beats the blues
Rediff.com25 Aug 2014

Vivek Gambhir revels in his two-city life between the Godrej-owned flagship in Mumbai...