A G Krishnamurthy

All stories by A G Krishnamurthy

Use of meltdown as USP appalling
Rediff.com21 Nov 2008

An entire nation and even the world is literally walking on a razor's edge, yet we have...

Retail biz: What we have liked
Rediff.com16 Aug 2008

You can always train a good person in whatever field that he chooses but an...

Ads: Seeing it through a child's eyes
Rediff.com29 Mar 2008

The 90-second Vimal Suitings ad in 1990 had just six exposures to make it one of the...

Analysing rewards of creativity
Rediff.com15 Feb 2008

Creativity can be applauded in many ways, including silence. Some pieces of creativity...

Live each day to the fullest,tomorrow may not come
Rediff.com21 Dec 2007

Admittedly, today's girls are far more independent and wouldn't dream of total...

Hutch or Vodafone? What's in a name?
Rediff.com5 Oct 2007

A name change is quite a tedious thing. And nearly all companies undertake the same...

All about advertising: Old values die hard
Rediff.com27 Jul 2007

Fidelity is as rare an attribute in advertising, as it is in the case of jobs.

'Profit is ours, loss is mine'
Rediff.com4 May 2007

Often, what we reserve for use during an emergency is the better option.

More management gems from Dhirubhai
Rediff.com25 Sep 2006

Growing up young
Rediff.com25 Aug 2006

Lessons from Dhirubhai Ambani
Rediff.com11 Aug 2006

Why Titan ad is so endearing
Rediff.com30 Jun 2006

Why taking initiative matters
Rediff.com22 Mar 2006

Simple bonds, divine stocks
Rediff.com10 Feb 2006

Dhirubhai gave management a whole new 'ism'
Rediff.com3 Feb 2006

The power of perfect casting
Rediff.com30 Sep 2005

Why celebrity branding works
Rediff.com16 Sep 2005

'Boost'ing brand positioning
Rediff.com19 Aug 2005

Reminiscences of a writer
Rediff.com8 Jul 2005

Of ego trips and creative ideas
Rediff.com12 Nov 2004