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FMCG: Sanjiv Goenka's latest dream project
Launched this April, the FCG business will end the year with a turnover of Rs 500 crore
Hershey's may send its Kisses to India
Hershey's plans to raise its India presence and introduce some of its global brands, beside looking at more...
Keeping Cadbury relevant: 'Chocolate is not all about sugar'
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays...
Can McDonald's get the love back in north and east?
How to shield brand McDonald's? While consumers may have ignored the legal battles plaguing the franchise in north...
Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
Coke to introduce Nagpur orange juice, litchi drinks & more
It is also testing a concept sourced in Australia, storing local fruit in an ice dispenser, freezing it and offering...
Everyone wants health in a bottle!
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and...
Er, why are we paying such high prices for milk?
Dairies cut milk procurement price by 11% in 2 months on bumper supply, but they are in no mood to pass on this price...
The Raw Pressery Story: Rs 5 crore to Rs 250 crore in just 42 months!
Anuj Rakyan, the entrepreneur behind Raw Pressery, has seen his business valuation grow 50 times in a little over 3...
How Parle markets dal
Parle is taking one step at a time as it moves ahead in the pulse biz. Carpet bombing will not work. The company goes...
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