The InterWeb is a double-edged sword and no one would know that better than celebrities.
Priyanka Chopra was in for a rude shock when she decided to do a Reddit AMA (Ask Me Anything) session late last night with what, she must have imagined, was her fanbase on the Internet.
Now this shouldn't be out of the ordinary in itself, considering how director Quentin Tarantino, Breaking Bad star Bryan Cranston and rapper Eminem, and closer home, Anurag Kashyap and Imran Khan, conducted their own AMAs with much success.
It certainly didn't go as smoothly for PeeCee, who had, presumably, ventured into the dark world of online haters and trolls unsupervised.
"Hello reddit... it's Priyanka. I'm currently crisscrossing the world shooting for a film in Europe, attending a family wedding in the US, taking care of business in India! But I'm taking time off from all of that to have a conversation with all of you," began her cheerful message.
It got pretty bleak soon after.
To say that she was inundated with rude, impolite and, at times, downright insulting questions would be a serious understatement.
PeeCee must have sat through the agonising AMA with a forced smile as 'fans' asked her about her rumoured multiple plastic surgeries, if she relied heavily on autotune for the songs on her album, whether she is secretly married to Shah Rukh Khan, and everything in between.
She beat a hasty retreat with a message.
"This has been interesting. Thank you guys for your time. I'm sorry I could not get to everyone's questions but I hope you enjoyed this as well," it read.
A two-minute silence for the publicist who suggested the AMA to PeeCee.