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Advertising Tag Lines

Do you know which company's advertising slogan was 'Geography is History'?

Here's your chance. Take the Rediff Biz Quiz and find out how much you know about advertising slogans.

1. Which company's ad line was 'Geography is History'?
a) Iridium
b) Lucent
c) Sun Microsystems

2. What publication advertised itself with the lines "Software for the most advanced microprocessor on this planet"?
a) India Today
b) The Economic Times
c) Chip

Wrong! Try again..
Wrong! The correct answer is Economic Times.
Part of the Times group, Economic Times has a fairly aggressive ad campaign. Another one of its popular ad line is "The power of 'prior' knowledge", where the accent is on the word prior.
Correct!
Part of the Times group, Economic Times has a fairly aggressive ad campaign. Another one of its popular ad line is "The power of 'prior' knowledge", where the accent is on the word prior.

3. "The Brighter Side of Life" is the ad line of which of these companies/groups?
a) New York Life
b) AV Birla group
c) Sun TV

Wrong! Try again..
Wrong! The correct answer is AV Birla group.
Headed by Kumaramangalam Birla, the AV Birla Group is one of India's biggest conglomerates with interests in cement, metals, fertilisers and textiles. The group is estimated to be worth more than Rs 25,000 crore.
Correct!
Headed by Kumaramangalam Birla, the AV Birla Group is one of India's biggest conglomerates with interests in cement, metals, fertilisers and textiles. The group is estimated to be worth more than Rs 25,000 crore.

4. "Don't blend in" is the ad line of which of these companies/products?
a) Benetton
b) Shoppers Stop
c) Lifestyle International

Wrong! Try again..
Wrong! The correct answer is Lifestyle International.
Part of the Dubai-based $600-million Landmark Group, Lifestyle has 300 stores globally. In India it has set up five stores, two in Mumbai and one each in Bangalore, Hyderabad, Chennai and Gurgaon.
Correct!
Part of the Dubai-based $600-million Landmark Group, Lifestyle has 300 stores globally. In India it has set up five stores, two in Mumbai and one each in Bangalore, Hyderabad, Chennai and Gurgaon.

5. "Life is One Incredible Journey" is the baseline of which of these?
a) Thomas Cook
b) Outlook Traveller
c) SOTC

Wrong! Try again..
Wrong! The correct answer is Outlook Traveller.
A travel magazine from the Outlook group, it was launched in the year 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.
Correct!
A travel magazine from the Outlook group, it was launched in the year 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.

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Compiled by: Priya Ganapati